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About Us

FirstGold is a family business. Large enough to guarantee absolute security in your investments and metal holdings. Personal enough for clients to have direct access to the owners and directors. Customer service is the cornerstone of our business and we are proud to have won several service awards in recognition of that commitment. FirstGold has built an innovative Gold, Silver and Platinum bullion company with an impeccable reputation for unwaveringly committed to safeguarding consumer trust. Over the years, FirstGold has made accumulating physical investment bullion convenient and safe. We offer the most flexible and cost-effective means to save in precious metals, providing an innovative platform that adapts to your unique needs and preferences. Through our community partnerships and our trusted specialists, FirstGold provides a wealth of information to inform consumers. FirstGold has solidified its position as a reputable and trusted player in the bullion industry.

Michael Cohen

Michael Started his career serving an apprenticeship as a diamond cutter, polisher, cleaver and marker for a major DeBeers sightholder in South Africa. In the 1988, Michael then established a diamond cutting works (DCW) in Johannesburg CBD. The factory primarily traded in rough diamonds direct from the mine. The DCW situated in the city where Michael and his brother Roy manufactured polished diamonds, which are marketed around the globe. In 2001, the family migrated to Australia where the set up the DCLA, Australia’s first and only internationally accredited and endorsed Diamond grading laboratory.

Roy Cohen

Roy worked for Anglo American and De Beers, a multinational Diamond and Gold mining corporation, for several years before joining the DCW business in the 90’s. As an expert in rough and polished diamonds, and was active in the trading of rough diamonds and developing mining interests in the Kimberly area of South Africa and other African countries. Roy’s in-depth knowledge of Gold, Silver and he qualifications in the world of economics has been the backbone of the FirstGold platforms strategy and focus. An indispensable part of the consumers experience when dealing with FirstGold.

Dan Novick

Dan owned and operated a professional aviation business in Australia. Dan’s business expertise is extensive across many different companies, Including Gold, diamonds and other innovative technology companies. With a broad base of experience in marketing and commerce, and a passion for gold trading and the gold market, Dan is a hands on partner and leader. With his experience in selling gold, buying gold, Dan has earned the team an impeccable reputation in the trade around the globe.


Customer Service Standards and more

What Our Customers Are Saying

The gold company are in a class of their own and their business ethics are of the highest degree. They are so very professional, yet have all those important personal human qualifications. I received all the old fashioned courtesies, so lacking these days and just so refreshing that I would not hesitate to recommend anyone to go there for their services. They have won two Business Awards this year alone which speaks volumes in itself....They are just the nicest people, take it from me.
I would just like to say that your outstanding customer service and professionalism far outweighs that of your competition. It has been a pleasure dealing with you.
The service you provided was awesome. I felt trust all the way through our transaction.
Have worked with Dan and the team for 25 years now. Great ambassador to his brand and great people to work with. Would recommend their services to all potential and future clients. With FirstGold you are in great hands to receive the best possible service and most importantly very trustworthy advice.
My experience with FirstGold, has been and will continue to be one of absolute professionalism and integrity. They are extremely knowledgeable about the services that they render and will go out of their way to make you feel comfortable with your sale or purchase. I recommend them without any hesitation.
I was always worried about investing in Gold until I met these guys. They really explained to me the value of Gold and where it was heading. I am so happy I listened as it has been my most profitable investment. The team are so honest and go the extra mile to help you. If I could give more than 5 stars I would! Great company.
These guys are top blokes!! Very honest and no messing around! I have had many a business deal with them and would def recommend them to anyone for gold and silver dealings!
Loved the efficiency and professionalism from the guys there. Prime example of how a good business should be run. The place where I got best advice and top dollar for my gold every time and the only guys that I would ever recommend. Thank you again.
Excellent company and people to deal with. Good Advice, very honest and highly efficient. I invested in Silver and am very happy I did.
Highly recommended.
I have bought gold from Dan , Mike, Roy and Bruce since they started over 8 years ago , I totally leave it to these ethical people , my capital has grown significantly , I leave everything to them , dealing with good fair people , what a pleasure ..recommend them highly .
Absolute impeccable quality service from a team with years of experience that will give you absolute satisfaction that you are in the right place when it comes to pricing, transparency, communication and accuracy. What an amazing team, Thanks Roy!
Thank you FirstGold you were so quick with replies, informative, great pricing and customer focused. I’d highly recommend and use them again.
I never leave reviews but FirstGold is amazing, I really felt like I was in the best hands. Now, I won’t be going anywhere else. Couldn’t thank them enough!!!
Thanks for going out of your way to assist us. We always receive great service from Mike and the team!
Heather Lee
85-year-old world champion race-walker
Jackie Taylor’s Lake
Jo, SA
Michael Goldberg
Bel King
Mackenzie F
Jade M